Snapchat’s New AR and ML Tools
Exciting news! Snapchat is revolutionizing the way brands engage with their audiences. Imagine a world where users can try on your products virtually or dive into a branded experience through augmented reality (AR) right from their Snapchat app. Sounds intriguing, right?
AR extensions: Engage like never before
Snapchat’s latest updates allow you to integrate AR Lenses and Filters directly into various ad formats. Whether you’re using Dynamic Product Ads, Snap Ads, Collection Ads, Commercials, or Spotlight Ads, you can now create immersive experiences. Users can try on products like sunglasses or hats virtually before making a purchase. How cool is that?
Machine learning tools
Creating AR assets has traditionally been a complex and time-consuming process, often requiring specialized skills and significant resources. However, Snapchat is changing the game with its new machine learning (ML) tools designed to streamline and accelerate AR creation. These innovative tools empower brands to effortlessly transform 2D product catalogs into interactive, virtual try-on experiences, significantly reducing the time and effort required to produce engaging AR ads.
Imagine a world where customers can virtually try on clothing, accessories, or even makeup with just a few taps on their smartphones. With Snapchat’s ML tools, this futuristic scenario is now a reality. By leveraging advanced algorithms, these tools can automatically map 2D images onto a 3D space, allowing for realistic and immersive AR experiences that engage users like never before.
Key stats:
50% reduction in production time: Snapchat’s machine learning tools can reduce the time to create AR assets by up to 50%, allowing brands to launch campaigns more quickly.
2D to 3D transformation: Brands can now convert 2D product images into interactive 3D AR experiences in minutes, not weeks.
1.5 billion AR lenses played daily: Snapchat users engage with AR lenses 1.5 billion times each day, showcasing the massive potential reach for brands.
Over 200 million AR users: More than 200 million Snapchat users engage with AR daily, with a significant portion being Gen Z and Millennials.
ML face effects: Personalized selfie experiences
Snapchat’s new ML Face Effects feature is taking personalization to a whole new level, and it’s here to put a smile on your face—literally! This innovative tool uses cutting-edge generative AI to create incredibly realistic face effects and unique selfie experiences. Imagine being able to transform your face into a digital canvas, where the possibilities are endless.
Why is this so exciting? Because it’s not just about slapping a filter on a selfie anymore; it’s about crafting a personalized experience that makes every user feel special and connected to your brand. Think about it: your brand’s custom AR ads could turn a casual snap into a fun, interactive experience that users can’t help but share with their friends.
Here’s why we believe ML Face Effects are a game-changer:
- Authentic Engagement: People love to play around with filters, and when they see themselves transformed in a fun and unique way, they’re more likely to engage with your brand. It’s a win-win: they get a cool selfie, and you get authentic interaction.
Endless Creativity: Whether it’s adding playful animations, changing hair colors, or turning users into their favorite characters, the creative options are limitless. Brands can design face effects that align perfectly with their identity, making every interaction a memorable one.
User-Generated Content Goldmine: When users share their selfies with your brand’s effects, it’s like getting free advertising. It’s word-of-mouth marketing for the digital age, where every shared snap becomes a personal endorsement.
Emotional Connection: By offering personalized experiences, you create a sense of connection and belonging. Users feel like they’re part of something bigger and are more likely to develop a positive emotional bond with your brand.
Imagine a world where trying on a new pair of sunglasses is as easy as snapping a selfie. With ML Face Effects, users can do just that—and more! It’s about making your brand not just seen, but felt. It’s about turning technology into a tool for creativity, fun, and engagement that resonates with your audience on a personal level.
So, how can your brand use ML Face Effects?
- Seasonal Campaigns: Launch a holiday-themed face effect that lets users wear a virtual Santa hat or spooky Halloween makeup.
- Product Try-Ons: Let users try on different makeup looks or hairstyles without the commitment.
- Brand Mascots: Transform users into your brand’s mascot for a day, offering a playful way to connect with your audience.
In the end, Snapchat’s ML Face Effects are more than just filters—they’re a way to bring your brand to life and connect with people in a genuinely personal and delightful way.
Better lead generation
Snapchat’s lead generation capabilities just got a major boost. By partnering with CRM platforms like Zapier, Snapchat can now deliver higher quality leads at a lower cost. This is fantastic news for marketers looking to capture and convert leads more effectively.
Enhanced ad formats and optimization
Snapchat has also improved its ad formats to drive better outcomes. A new streamlined app download experience on iOS allows users to install apps with fewer taps, leading to lower cost per installs and improved ROI. For mobile gaming advertisers, new bidding capabilities like Value Optimization help maximize return on ad spend (ROAS) by allowing bids based on the value of purchases driven.
Conversions API (CAPI) v3
Snapchat’s updated Conversions API (CAPI) v3 is a game-changer for advertisers, making it easier to track and optimize campaigns with real-time matching of web, app, and offline events to ads. This privacy-safe solution ensures user data is handled securely while providing better measurement and targeting. With enhanced tracking and optimization capabilities, CAPI v3 allows advertisers to quickly adjust their strategies based on instant feedback, resulting in more effective and efficient campaigns. Check out the video below to learn more about the Conversions API.
Questions? We got answers.
Snapchat advertising is highly effective for reaching younger audiences, with 347 million daily active users and robust engagement metrics. Taco Bell's Cinco de Mayo lens garnered 224 million views in one day, while Nike's AR try-ons significantly boosted user interaction. Snapchatters spend over 30 minutes daily on the app, and Snapchat ads drive 34% higher ad recall compared to TV. Advertisers report up to a 20% increase in sales using Snapchat AR lenses, and the platform reaches 75% of Millennials and Gen Z, making it a powerful tool for brand awareness and sales growth.
An AR filter in Snapchat, or Lens, is an augmented reality feature that adds digital effects to the real-world view through the Snapchat camera. Some examples include:
Nike's AR Sneakers: Users try on virtual sneakers.
Taco Bell's Cinco de Mayo: Turns users' heads into giant tacos.
Disney's Mickey Ears: Adds Mickey and Minnie Mouse ears to selfies.
Adidas' Shoe Try-On: Lets users virtually try on shoes.
Sephora's Makeup Try-On: Users try on virtual makeup.
To make a Snapchat AR filter, download Snapchat's free Lens Studio, design your AR assets, and use the tools within Lens Studio to create and customize your filter. Once finished, you can publish and promote your AR filter directly through the platform.
The minimum budget required to create an AR experience on Snapchat can be around $1,500 to $3,000 for a simple, self-created lens and a modest ad campaign. Hiring a professional developer or using agency services can start at $5,000 and go up from there.
The cost of Snapchat Sponsored Lenses can vary widely based on factors such as the duration of the campaign, geographic targeting, and the level of customization. For a more detailed breakdown:
Basic Sponsored Lenses: Typically start at around $50,000 to $100,000 per day for national campaigns in the United States.
Day of the Week Pricing: For ads running from Sunday through Thursday, the cost is approximately $450,000 per day. On Fridays and Saturdays, the price increases to $500,000 per day.
Major Campaigns or Events: Costs can go up significantly, ranging from $300,000 to $750,000 for major events or holidays where there is higher demand and competition.
Geofilters and Smaller Campaigns: For more localized or smaller campaigns, costs can be lower, potentially starting at around $5,000 to $15,000, depending on the targeting specifics.
